Full program description
Knowing how to successfully market online can escalate your career and your earnings. Online marketing has become an integral component of every business plan. It requires active participation in online media and knowledge of strategies for consumer interactions, multi-platform marketing and —at the core of these efforts — a brand's voice.
Our real-world focus - driven by industry-leading marketing pros guiding each course- offers immediate benefits ranging from improved marketing results for your organization and serious career advancement opportunities.
This program connects you with the experts as you'll learn today's digital marketing best practices from industry leaders at companies such as Microsoft, Possible, Oregonian Media Group, Adidas, and Wieden+Kennedy.
You can register for any of the four courses individually, or you can register for the entire certificate.
- Analyze current strategies used by brands to drive customer demand, awareness, and engagement trends in consumer behavior.
- Practice steps and processes related to planning, executing, and reporting on digital marketing strategies.
- Classify and evaluate components to digital marketing objectives including techniques, platforms, metrics, and analytics.
- Utilize digital content and marketing strategies that maintain a consistent brand image across platforms.
Building a Digital Content Strategy
April 6 - May 24, 2020
Developing a Social Media Plan
June 8 - July 19, 2020
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
October 5- November 22, 2020
Digital Brand Strategies
January 11 - February 21, 2021