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New to the Family: Introduction to Family Business is a Course

New to the Family: Introduction to Family Business

Sep 13 - Nov 21, 2021
4.0 credits

$499 Enroll

Full course description

10 weeks

40 hours


Course Type:

4.0 CEUs

Course Description

This course is designed for professional managers who are new to family firms. It will explore family business management to examine the required elements of a successful family enterprise, which may include a diversified and multigenerational organization comprised of multiple business lines.

Why Take This Course

This course creates an opportunity for students to study the dynamics that govern how family businesses react in the current business climate.

Topics include:

  • Family firms definitions and global impact
  • Systems and development models unique to a family business
  • Analysis of the strengths and weaknesses of family firms
  • Family governance, management and conflict issues
  • Strategic and financial family enterprise management issues
  • Case study about family enterprise resources and shareholder responsibilities
  • Transgenerational value issues in family enterprise longevity
  • Succession plan options during the generational transfer
  • Critical considerations for executive-level family enterprise advisors

What You Will Learn

  • Understand what makes family firms unique
  • Ability to explain current factors that impact contemporary family enterprises.
  • Ability to analyze the history of the family and business and identify human capital development potential within the enterprise.
  • Process to identify the stewardship responsibilities of the incumbent generation shareholders and stakeholders.
  • Process to identify sources of transgenerational value creation in multigenerational enterprises.

Who Should Attend

Family or non-family managers of family-owned businesses in the Pacific Northwest, primarily those with less than five years' experience in a family business setting are our target audience for this course. This course also is applicable to individuals starting new ventures or new opportunities within an existing family firm.

Required material:

Zellweger, T. (2017). Managing the family business: Theory and practice. ISBN: 1783470704 or 978-1783470709

Gersick, K., Davis, J. A., McCollom Hampton, M. & I. Lansberg. (1997). Generation to Generation: Life Cycles of the Family Business. ISBN: 978-0875845555 or 9780875845555


Course Instructors

Charlie Mitchell

Manager, OSU Center for Family Enterprise

Charlie Mitchell is a second-generation native Oregonian. His career assisting businesses and communities spans nearly 25 years. He has led economic and community development efforts in two Oregon cities and two regional organizations in three different parts of the state. Prior to working for Oregon State University as the manager of OSU Center for Family Enterprise in the College of Business, Mitchell was the director of the Small Business Development Center (SBDC) at Linn-Benton Community College. Charlie has a B.S. degree in Communications and a Masters's degree in Management, both from Southern Oregon University. He also is a Certified Economic Development Professional (CEcD) from the International Economic Development Council (IEDC). Charlie is an active Rotarian with the Greater Corvallis Rotary Club and is a past chair of the Corvallis Chamber of Commerce. He is a U.S. Navy veteran who served in Operation Desert Storm and helped with the Exxon Valdez oil-spill cleanup effort. Mitchell and his wife live north of Corvallis and have two adult children, a son serving in the AmeriCorps and a daughter studying at the University of Oregon. Mitchell is an avid motorcyclist who regularly logs 600-mile days riding throughout the western United States and Canada.