Full program description
This expert-led online certificate utilizes insider knowledge and proven digital marketing strategies to help you design compelling digital content to promote your business and brand, implement effective strategies to ensure the success of your marketing initiatives, manage projects that accurately present your work and achieve your business objectives.
Effective digital marketing means more than just the occasional "win" or popular posts. Our certificate program helps you build the strategy and tactics that result in propelling your target audience through the buyer's journey.
Each digital marketing course in the series is designed to help you craft compelling narratives that build and continually refine your brand. You will look at how you define your audience in order to create targeted advertisements, produce an effective web design and optimize for various search engines. You will also learn methods to evaluate the effectiveness of these efforts and investigate hands-on case studies in order to refine your efforts.
You can register for any of the four courses individually, or you can register for the entire certificate.
- Understand audience segmentation and use tools, techniques and research strategies to build profiles.
- Evaluate case studies to create proposals for different audiences around marketing strategy, social media outlets and metrics.
- Develop strategy outlines and documents for transmedia storytelling.
- Develop actionable content marketing goals by optimizing search content, identifying content around the buyer's journey, and building a content marketing team.
- Understand the difference between C2B and B2B market audiences and how to engage hard-to-reach businesses.