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Fail fast: Why audience strategy is critical to B2B marketing is a Course

Fail fast: Why audience strategy is critical to B2B marketing

Self-paced
0.1 credits

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Full course description

 


Duration:
1 Hour

Location:
Online

Course Type:
Previously Recorded

Credential:
0.1 CEUs

Webinar Description

Thank you for your interest in the Digital Marketing webinar.

At OSU we are proud to be able to deliver practical and useful information to help you navigate the days ahead. Whether you are seeking a new path, exploring an alternative career field, or climbing the corporate ladder, our experts know a thing or two that could help along the way.

The fundamental goal of a business is to product or service to a group of people. Knowing your audience and defining the characteristics of these individuals will help determine your success.

Course Instructor


Jeff Marcoux

Vice President of Product Marketing & Customer Experience Solutions at Teletech

Jeff is focused on helping brands deliver experiences that reflect the very best of humanity. He has driven cross product and team collaboration, digital transformation, supported multiple product releases, bringing new products to market, innovative marketing strategies, channel development, and acquisition integration work. He believes that every touch point with a customer is a marketing experience- from marketing to sales to customer service. Jeff is a marketing growth hacker, CX evangelists, martech expert, and brings entrepreneurial innovation to a big tech world. Additionally, Marcoux is a prominent customer experience and marketing speaker, and an adjunct professor of marketing for UC Irvine & Oregon State University. He attended the University of Washington where he received his MBA in Leadership and Certificate in Technology Entrepreneurship.

 

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