Full course description
Duration:
1 Hour
1 Hour
Location:
Online
Course Type:
Previously Recorded
Credential:
0.1 CEUs
Webinar Description
Thank you for your interest in the Build a Digital Persona to Reach Your Audience Online webinar.
At OSU we are proud to be able to deliver practical and useful information to help you navigate the days ahead. Whether you are seeking a new path, exploring an alternative career field, or climbing the corporate ladder, our experts know a thing or two that could help along the way.
We learned that by creating personas you will better understand your users' needs, experiences, behaviors, and goals.
Review our free webinar recording to learn five things your digital behaviors say about you. Our webinar takeaways include:
- Save time and energy by engaging with your audience where they are in their journey (11:35)
- Marketing personas will help you craft meaningful messaging and focus marketing content on specific target audience needs (22:50)
- Become a marketing insights wizard by following five easy steps (25:21)
Course Instructor
Lynn Makela
Business Development Director at Apiary
Lynn Makela connects marketing, leadership, and brand strategy. With over 12 years of digital advertising experience and diverse background in search, analytics, optimization, design, and social media strategies, she is an accomplished business strategist and entrepreneur. As director of business development for Apiary Digital, she curates teams of digital marketing professionals to achieve business objectives. Her client list includes Microsoft, Tableau, Invisalign, Pella Windows and Doors, and many others. When she isn’t helping clients, she’s playing with her three K9 fur kids and working on a remodel project.