Full program description
Knowing how to successfully market online can escalate your career and your earnings... on the other hand, not knowing can prove just as costly. Online marketing has become an integral component of every business plan. It requires active participation in online media and knowledge of strategies for consumer interactions, multi-platform marketing and —at the core of these efforts — a brand's voice.
Our real-world focus - driven by industry-leading marketing pros guiding each course- offers immediate benefits ranging from improved marketing results for your organization and serious career advancement opportunities.
This program connects you with the experts as you'll learn today's digital marketing best practices from industry leaders at companies such as Microsoft, Possible, Oregonian Media Group, Adidas, and Wieden+Kennedy.
You can register for any of the four courses individually, or you can register for the complete certificate.
- How to get found on the first page of Google
- How to harness social media and which channels you should be using
- How to get the most out of your branding
- SEO, SEM and AdWords