Full course description
Digital Brand Strategies is an overview of digital communication and interactive experiences for brands. You’ll learn how to gather existing information and perceptions about a brand and explore what opportunities exist for telling a brand's story in technology-rich environments through websites, social media, email, internet searches and mobile devices.
Consequently, content in the course relies on real-world case study assignments that involve creative thinking, problem solving and interaction with your fellow students and instructors. In the spirit of 21st-century business practice, we're offering each course online and drawing on webinars, Google Hangouts and our media-rich e-learning platform to keep you engaged and allow flexible scheduling options for working professionals. Large or small, a brand should connect to consumers in a way that is relevant and engages the target audience. Use this information to hone your brand management skills and develop a digital marketing strategy that will set your company or organization apart from the competition.
- Analyze current strategies used by brands to drive customer demand, awareness, and engagement
- Trends in consumer behavior.
- Common steps and processes related to planning, executing, and reporting on digital marketing strategies.
- Classify and evaluate components to digital marketing objectives including: techniques, platforms, metrics, and analytics.