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Principles of Marketing is a Course

Principles of Marketing

Apr 6 - May 11, 2020
2.5 credits

$550 Enroll

Full course description

5 Weeks

3-8 Hours/Week


Course Type:

2.5 CEUs

Course Description

This course will allow you to build essential marketing skills while also learning how to communicate your organization’s story through a memorable and meaningful brand. Upon completion, you will be able to draw on these marketing concepts and theories to engage your customers, strategically approach your market and develop your organization's brand.



  • Understand the principles of marketing, including identifying consumer behaviors, recognizing market opportunities, and developing marketing plans
  • Make data-driven, strategic decisions on marketing
  • Apply marketing decisions on products and services, pricing, place, and promotion strategies
  • Develop a marketing plan that is aligned with business strategies

Course Instructor

Sally Sorte, M.A., M.P.A.

Founder of Academy 360

Sally Sorte, M.A., M.P.A., is the founder of Academy 360, a public charter school 501(c)(3) in Denver, CO. Sally served as the Executive Director for six years, growing the school from an idea into a high-performing ECE-5th grade program offering wraparound supports to serve high-needs students and families.

In addition, Sally brings experience in education and business from her tenure with Teach for America, Google, and McKinsey and Co. She has guest lectured in social entrepreneurship at CU Boulder and Colorado College.

Sally is currently earning her MBA at Harvard Business School and enjoys working with students pursuing nonprofit and leadership certificates through Oregon State University's College of Business.